People in the marketing business have come up with over 15 different techniques to persuade consumers and convince them to buy their products without them even knowing. People can be manipulated and fooled by using psychological strategies. In the wii ad below, the company uses Humor and Warm & Fuzzy techniques to show them that it's fun and to persuade kids and families into buying wii. In the Pepsi ad, the techniques used are beautiful people and Testimonials. They use a beautiful, skinny actor (Sofia) to make woman want to buy it too because if she drinks it, other women should too. They also use the word "skinny" because they know the woman's obsession with being skinny is increasing. The cigarette ad uses symbols, where they put a picture of a cowboy on a horse and that is to attract men and make them feel strong and muscular.
Saturday, November 19, 2011
Homework #3
This wii add uses several techniques to persuade people into buying their product such as :
1- Humor
2- warm and fuzzy
Homework
techniques used :
1- beautiful people
2- testimonilas (sofia vergara)
1- symbols ( the cowboy on the horse)
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