Do Ads Have an Effect on Us ?

I've always thought that I'm someone who doesn't get affected by media or advertisements, but lately I've come to realize that I do. Even thought we might not realize it but I think we all get affected. There definitely is a reason behind us going to a certain shop to buy a certain perfume or a lipstick. The reason behind that is the same reason behind girls wanting to look anorexic, it's the same reason behind us choosing which restaurant to have lunch in, and that is Media! We are unconsciously listening to what Ads tell us to do. We don't like to admit that we get affected by them, because if we do, then we won't feel that we're strong, we will feel manipulated and weak.